Published on 9 September 2021 (Updated 29 February 2024)
If your goal is to boost the visibility of your brand, products or services, Google Ads is the ideal tool to meet your needs.
Indeed, Google ads offers different types of campaigns, depending on your marketing objectives, brand strategy and the time you wish to spend on it.
Ads Campaigns: Search Network
If you want to reach as many users as possible when they are looking for your offers and position yourself ahead of your competitors on Google, then search network campaigns are ideal for you.
This type of campaign allows you to buy the keywords you are interested in and to display an ad on the search engine results pages (SERPs).
When you choose a “search network campaign”, there are various parameters to take into account before launching it:
- Geographical areas: where do you want to advertise? (countries, cities, regions…)
- Languages: what languages does your target speak?
- Audiences (optional): which audiences do you want to target or track (site visitors…)?
- Budget: how much do you want to spend?
- Bidding strategy: how do you want the money to be spent (cost per click, cost per view, cost per thousand impressions)?
Once you have filled in these parameters, all that remains to be done is to create the different ad groups with the relevant keywords that you have chosen beforehand. And finally, it is time to create your ads.
Why use the Search Network?
- Sales or prospects: increase your sales and your number of subscribers.
- Easy to access: create ads easily and quickly.
- Precise targeting: reach users according to their language, territory… And above all, according to precise keywords.
Ad Campaigns: Display Network
However, if you are still aiming to boost your visibility and feel that promoting your brand or your products or services would be more relevant with visuals, then campaigns on the Display Network should be the right choice. Indeed, display campaigns allow you to get consumers’ attention more easily and quickly thanks to images. They also allow you to reach a larger audience and have a much lower average cost per click than the search network.
You can create two types of Display Campaigns: standard Display Campaigns and intelligent Display Campaigns.
Like search network campaigns, standard campaigns on the display network allow you to define different parameters, such as targets and bids. Above all, it will enable you to create your ads from A to Z. Once you have completed the settings, all you need to do is create the visual ads. You can upload up to 15 images and 5 logos, accompanied by 5 titles and 5 descriptions.
On the other hand, intelligent campaigns will make your task more accessible thanks to the use of automation, notably with :
- Automatic bidding: intelligent campaigns optimize your bids based on the probability of conversion.
- Automatic targeting: Ads are served where they perform best.
- Automatically created ads: intelligent campaigns use the resources at the base to create your ads. They automatically adapt to almost any ad space.
Why use the Display Network?
- Sales or prospects: increase your sales and your number of subscribers.
- Awareness: visual ads help users to remember your brand more easily.
- Audience expansion: instead of limiting yourself to the search network, reach users who visit different websites.
- Re-marketing: one of the advantages of the Display network is that you can reach users who have already seen your ads or visited your site.
Ad campaigns: Shopping
If you have products to sell, then shopping campaigns are ideal for promoting them. Because these ads will allow you to show the visuals of your products at the top of the organic and (even) paid Google search results. Furthermore, if you have an offline shop, it is possible to use shopping ads to promote the products available in the store.
Why use Shopping campaigns?
- Attractive visuals: use beautiful photos of your products to attract users.
- Sales: increase your online sales.
- Increase your offline sales: promote your products in-store to nearby customers.
Video Campaigns
Like Display campaigns, video campaigns are efficient in increasing awareness, getting more views and expanding coverage. They also allow you to run video ads on YouTube and other websites.
Why use video campaigns?
- Sales or leads: increase your sales and sign-ups through various call-to-actions.
- Awareness: video ads make it easier for users to remember your brand.
- Audience expansion: don’t limit yourself to the search network, target YouTube users.
- Re-marketing: one big advantage of video campaigns is that you can reach users on YouTube who have already seen your ads or visited your site.
In summary
In short, the variety of Google Ads campaigns will allow you to achieve any of your goals. Indeed, Google Ads allows you to engage users, highlight your company’s best assets and increase the profitability of your business!
ARE YOU INTERESTED OR DO YOU HAVE QUESTIONS?
Do you want someone to help you with Google Ads or other social networks? Do not hesitate to contact our team, we will be happy to answer your questions.
